The goal of branding is to be memorable to your target market. You want to ensure your messaging is delivered in a way that forces people to take notice of you.
By marketing your business with professionally designed materials you can set the bar for your competitors. By being progressive you can set yourself apart. Developing a strong brand identity can help you grow your business and harness a loyal customer base.
Professional, coordinated marketing materials can make your business look organized. If you have a business card with one design style and a website with another, it can cause an identity crisis for a small business.
Having a professional look and feel shows your customers that your business matters to you. Investing in the way you present your business implies that you care about your business therefore caring about the quality of the work or the way that your work reflects upon their business.